Identifying Phone Callers

Why is it that companies think it's OK to call their customers and ask customers for their ID, but they don't have any way to prove their ID?

Isn't it just asking for trouble if companies 'train' their customers to give out their ID to unidentified callers?

Wouldn't it be so easy for companies making outbound calls to let their potential customers ask them safe confidence building questions first, like what's the first digit and the fifth digit of my account number?

Even if such minor details were occasionally disclosed to someone who wasn't actually their customer, the data would not be useful to any wrong-doer, and the benefits of all customers not giving out sensitive data to random callers would far exceed any risks.

I'm very interested to know what other people think about this idea. Please comment...

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